Colours for people have different meaning. This can be due to the culture they are from, background they grew up it or just company’s branding. Emotions associated with certain colours are subjective and it will be different for every person. However, there are certain emotions that are common for everyone.
Red
- danger
- passion
- excitement
- love
- energy
Orange - creativity
- hapiness
- friendliness
- confidence
Yellow - warning
- optomism
- prosperity
- joy
Green - health
- nature
- freshness
- luck
Blue - calm
- serenity
- trust
- reliability
Purple - luxury
- wealth
- virtue
- comfort
Black - sophistication
- power
- authority
- evil
White - clean
- pure
- simple
- innocent